Gov. Newsom Launches Novel Woman-Focused Resiliency Initiative, Listas Campaign
SACRAMENTO — Recognizing the crucial role women play as changemakers and leaders,Gov. Gavin Newsom March 4 launched Listas, a campaign to empower women with emergency resiliency knowledge during Women’s History Month.
From March to April, the Listas Campaign, through the California Governor’s Office of Emergency Services or Cal OES, provides a comprehensive outreach effort – more than 70 pieces of unique digital assets, including social media graphics, informational videos and a dedicated webpage honoring women in the household. This initiative serves to empower women with usable knowledge they can confidently put into practice through clear, informative and relatable tips.
Educating women in communities statewide, the Listas Campaign provides the knowledge needed for women to lead their families during natural disasters, such as wildfires, earthquakes, floods and mudslides.
Efforts from this Campaign include:
Community-focused phone banking teams calling nearly 400,000 women heads of households
Creative social media including more than 70 unique digital and video pieces featuring California women highlighting how they prepare their families
Video assets with key California women leaders providing helpful preparedness information to other families
Dedicated web-based resource hub with all the consolidated information
Through statewide research, Cal OES found that women under 50 in California who are Hispanic, Black or Asian American and Pacific Islander are among the most likely to view themselves as primarily responsible for their family’s emergency preparedness among all age, gender and ethnic groups.
Cal OES has developed hundreds of downloadable resources in multiple languages related to disaster preparedness, response and recovery, including videos, social media graphics, flyers, one pagers, quick guides and indigenous language videos on general preparedness and flooding. These free helpful resources are available here.
This Campaign is part of an ongoing effort by Cal OES, through Listos California, to enhance disaster resiliency statewide in at-risk, disaster-prone areas by engaging thousands of community partners, non-profit organizations, tribal governments, community emergency response teams and other local organizations.
Resources
- Listas Campaign Social Toolkit here
- Listas Campaign Page here
- Listas Campaign Videos on Youtube here
- Listas Campaign Rollout Presentation here
Local Emergency Alerts page link here
California Hits Another EV Milestone: 100,000 Public Chargers
SACRAMENTO — Gov. Gavin Newsom March 1 announced that California has surpassed 100,000 public and shared private electric vehicle chargers installed statewide, just weeks after funding was approved to build a bigger, better network of charging and refueling infrastructure for zero-emission cars, trucks and buses – the most extensive network in the nation.This is on top of more than 500,000 at-home chargers that Californians have installed for personal use.
Sales of zero-emission vehicles or ZEV have skyrocketed more than 1,000% in the last decade. One in every four new cars sold last year in California were zero-emission. Last year, the state also surpassed its goal of selling 1.5 million zero-emission vehicles and its goal to install 10,000 fast chargers for electric vehicles ahead of schedule.
This milestone follows approval of a $1.9 billion investment plan that accelerates progress on the state’s electric vehicle charging and hydrogen refueling goals. The plan details how the money will be spent with at least 50% dedicated to benefiting communities disproportionately impacted by pollution. With this funding, the state expects to reach its goal of 250,000 public chargers in the next few years.