California's One Less Spark Campaign highlights safety.
SACRAMENTO – Hotter, drier, and more extreme weather are already challenging communities across the United States this summer, with heat and dry lightning conditions in California serving as a reminder of the state’s year-round commitment to wildfire prevention and readiness. As part of that commitment, Gov. Gavin Newsom July 15 announced this year’s One Less Spark initiative, which informs Californians how safe vehicle and equipment use can help prevent human-caused wildfires.
“CAL FIRE is committed to helping Californians understand that one less spark means one less wildfire,” said CAL FIRE Director and Fire Chief Joe Tyler. “As a state, we must work together to reduce the number of wildfires started each year by changing behaviors, increasing awareness, and taking simple actions that prevent ignitions. Individual responsibility and proactive measures can make a real difference in preventing human-caused fires, and I encourage all Californians to take these steps seriously.”
Human activity causes an estimated 95% of wildfires, and simple, yet important prevention measures can mean the difference between a close call and a catastrophe. The One Less Spark awareness campaign is running paid advertising across digital, radio, and billboards in State Responsibility Area throughout Northern and Southern California, paired with a statewide network of partners and organizations that will carry the message into their own communities. CAL FIRE has built a public-facing toolkit of ready-to-use assets, including social media content and educational materials that partners can adapt and share. From fire departments to community groups, the campaign aims to reach every pocket of the state.
The One Less Spark campaign toolkit provides customizable media assets, social media content, and educational materials designed to reach communities across California.
Every Californian has a role to play in wildfire preparedness — here’s how to get started:
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