Support Small Businesses This Holiday and Join “Shop Local Sweeps”

LOS ANGELES — The Los Angeles County Department of Economic Opportunity or DEO launched the Shop Local LA County Holiday Campaign last week, encouraging county residents to sign the #ShopLocalLA Pledge and participate in the newly announced holiday sweepstakes, “Shop Local Sweeps,” for an opportunity to win gift cards to their favorite small businesses in their own neighborhoods.

As part of the shop local campaign, “Shop Local Sweeps” will incentivize residents to shop local this holiday season. Any resident who takes the #ShopLocalLA Pledge will automatically be entered to win a $500 gift card to spend at a local business of their choice. Drawings will be held every week starting Dec. 8 through the new year to continuously remind everyone the impact that spending locally has on their own community’s vitality.

LA County is home to 1.3 million diverse small businesses, who include more women and BIPOC-owned businesses than any other county in the nation. To help spread the word about Shop Local, Team DEO recently visited local small businesses who received an economic opportunity grant throughout the county from DEO including Kazi Blooms in Diamond Bar, the IT Spot in Mission Hills, Ramy’s Salon in Hawthorne, and Cici ‘n Tux in Glendale. 

In addition to promoting local holiday shopping, the DEO’s office of small business is also expanding its no cost 1:1 and group services and support to help individuals start their businesses, get certified for local, state, and federal contracts and access capital, and connect to a community of fellow entrepreneurs. Small businesses that participate in the Shop Local LA County holiday campaign not only receive these services for free, but also will be invited to a Shop Local LA County information session focused on digital marketing and revenue generation for their business, including customized assistance in kicking off or expanding their digital presence.

Details: www.shoplocal.la.