SACRAMENTO — As California experiences more frequent and severe heat waves driven by the climate crisis, Gov. Gavin Newsom July 11 launched Heat Ready CA (HeatReadyCA.com), one of the nation’s first statewide multi-ethnic awareness and education campaigns designed to keep Californians safe during extreme heat.
The campaign focuses on heat-sensitive groups at highest risk, including those 65 years of age or older, workers, and individuals with chronic illness, disabilities or who are pregnant. The campaign is part of the Governor’s Extreme Heat Action Plan, which is backed by more than $400 million, to guide the state’s response to heatwaves, ensuring California is reaching vulnerable communities, protecting frontline workers and helping communities stand up cooling centers.
This launch comes as much of California and the southwestern U.S. are expected to experience extreme heat. California was expected to move into Phase II of its Extreme Temperature Response Plan July 11, which calls for increased coordination among state agencies and local partners. Excessive heat watches and warnings are in effect across the southern half of the state, with additional watches, warnings, and advisories possible farther north, including the San Joaquin Valley. The hottest temperatures are forecast for Wednesday through Sunday.
Californians are encouraged to follow these tips to stay safe during extreme heat events:
Californians can learn more by using the California Heat Assessment Tool. Residents can find their community’s heat risk level by using the National Weather Service’s HeatRisk Prototype or by following local weather forecasts. Californians can find their local cooling centers here.
More than 100 community based organizations form the messenger network that will be doing outreach in every California county in over 30 languages. Through door-to-door canvassing, phone banking, community activations and other outreach efforts, these organizations will help California’s most vulnerable communities better prepare for extreme heat.
The campaign’s website is available in English at HeatReadyCA.com, in Spanish at CuidateDelCalorCA.com, and soon in 10 Asian languages.
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