Community Voices plaque photo1

Published on January 17th, 2014 | by Greggory Moore

0

Whether or Not Michael’s Pizzeria Is Best in U.S., Story Shows Media Outlets Not Checking Sources

While trying to think of a Christmas gift for my dad, I recalled hearing that Michael’s Pizzeria, located not far from my downtown Long Beach home, had been named the nation’s #1 pizzeria by Zagat Survey. Bingo! Downright pleased with myself, I hopped online to print out a confirmation of the #1 ranking that I could craft into a little DIY gift certificate for Dad—”This piece of paper entitles you to the best pizza in the country + beer” or something like that.

But I ran into a snag. While I had no trouble finding a host of articles seemingly confirming the Zagat ranking, I couldn’t find confirmation from Zagat itself. Moreover, since Michael’s Pizzeria was listed as scoring a 27 (out of 30) for food and two other pizzerias scored a 28, I was nonplussed. But with a modicum of research, I stumbled into a simple cautionary tale of how sometimes the news you read is generated from unverified press release.

The press release emanated from Michael’s itself. “Zagat Names Michael’s Pizzeria Best Pizzeria in U.S. and Los Angeles,” the headline proclaimed. The problem was, Zagat had done no such thing—though the confusion on Michael’s part may have been understandable.

“The list [of the best pizzerias in the country] was originally sorted alphabetically by state (where Michael’s was first on the list),” says Susan Cadrecha, a communications senior associate for Zagat. “This caused some initial confusion over a #1 ranking (which was not correct). We’ve since adjusted the list for it to be in alphabetical order according to property name.”

Any media outlet seeking to confirm Michael’s claim with Zagat would have received immediate clarification. That’s exactly what the Orange County Register did. “It’s not entirely clear where the bit of hyperbole came from,” staff writer Greg Mellen wrote as the questionable stories were popping up, quoting Zagat spokesperson as saying that, while “Michael’s is listed among the top pizza restaurants in America,” Zagat did not declare any pizzeria as the nation’s best.

Nonetheless, a plethora of local media outlets—including the Long Beach Post and LAist, as well as TV stations like KTLA 5, KCBS 2, and KABC 7—reported that Zagat had named Michael’s Pizzeria the country’s top pizzeria. Which means that none of them actually confirmed the supposed ranking with Zagat.

Why not? None of the abovementioned organizations provided Random Lengths News with an answer to that question, although three of did offer insight into what transpired:

• A spokesperson for LAist evinced surprise at hearing the claim was inaccurate and admitted that it “[l]ooks like we got that info from a local Patch site,” presumably a reference to Belmont Shore Patch, which published the press release in full (properly attributing it as such).
• A spokesperson for the Long Beach Post confirmed that the source of the story was the Michael’s press release and says Michael’s subsequently “apologized to various publications [...] for the misunderstanding.” However, Michael’s categorically denies sending any such apology. “That’s not true at all,” says Carl Dene, a principal with the Michaels Restaurant Group. “[…] That is absolutely untrue. We never sent anything like that.” (The Post did not respond to RLn‘s follow-up query on this claim.)
• A spokesperson for KCBS says its story was based on Michael’s claim “that its Naples Island location was ranked best pizza joint in the U.S. in 2013″ and provided a link to Zagat listing Michael’s as “one of several pizzerias on Zagat’s top-rated list.”

The confusion that started the chain can be traced to July 2013, when the Michaels Restaurant Group was informed that Zagat had awarded their Naples Island pizzeria a 28 for food, appearing to be the only pizzeria in the country to achieve such a score. However, although Zagat provided Michael’s with a plaque reflecting the 28, by late September—i.e., the time of the questionable news stories—the Zagat Website listed the pizzeria as scoring a 27.

That 27 remains in place today, with Antico Pizza Napoletana in Atlanta and Lovely Fifty Fifty in Portland, OR, scoring a 28. But that doesn’t mean Zagat is saying Michael’s isn’t the best pizzeria in the country. As writer Lesley Balla noted in an October Zagat article entitled “Michael’s Challenge All U.S. Pizza Makers to Cook-Off,” Zagat’s list of “the #1 pizzerias in 15 different cities […] doesn’t anoint any particular pizzeria as the front-runner.”

While Carl Dene concedes that there was a good deal of confusion regarding whether Michael’s was at one time ranked—even if not officially named—as the #1 pizza in the country, the organization is both proud of the high regard Zagat has for Michael’s Pizzeria and willing to take on all comers.

“Last fall, we were thrilled and honored that our original 2nd Street location received the highest rating for food of any pizzeria in the country by Zagat,” says founder Michael Dene in a statement provided to Random Lengths News. “Michael’s Pizzeria received a 28 for food, unheard-of for a pizzeria, which carried the distinction of being the highest in the country. The information that was provided to the media at the time was based on numerous conversations that we had with the team at Zagat and with their knowledge. Zagat.com listed Michael’s Pizzeria first in its list of ‘Top Pizza Joints’ in the country, and only after other pizzerias complained did they change the order to alphabetical. We still stand by our 2013 rating and challenge any pizzeria across the country to make a better pizza than here at Michael’s.”

Tags: , , , , , , , ,


About the Author

Trapped within in the ironic predicament of wanting to know everything (more or less) while believing it may not be possible really to know anything at all, Greggory Moore is nonetheless dedicated to a life of study, be it of books, people, nature, or that slippery phenomenon we call the self. And from time to time he feels impelled to write a little something. He lives in a historic landmark downtown and holds down a variety of word-related jobs. HIs work has appeared in the Los Angeles Times, the OC Weekly, The District Weekly, the Long Beach Post, Daily Kos, and GreaterLongBeach.com. His novel THE USE OF REGRET was published in 2011. To be notified when a new Greggory Moore piece is published, send an e-mail to GreadersLB@yahoo.com.



Leave a Reply

Back to Top ↑
  • Like Us On Facebook!

  • The Guide to Fine Dining

    The Guide to Fine Dining
  • Calendar

    May 2015
    S M T W T F S
    26

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: CommunityFarmer’s Market

    Category: CommunityWalk Cabrillo

    Category: ArtOpen Studios at Angels Gate

    Category: ArtQuilt Show

    Category: CommunityQuilt Show

    Category: ArtLos Angeles Artists Propose Solutions to Human Trafficking Through Art

    Category: TheaterBye Bye Birdie

    Category: EntertainmentSuburban Showgirl

    Category: ArtLA Philharmonic

    Category: EntertainmentLos Angeles Philharmonic

    Category: CommunityAbilities Night

    Category: EntertainmentOil Boom, Sir Madam, the South Hollows

    27

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    28

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: ArtLuminous, Transparent, Realistic Watercolor Workshop

    29

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: CommunitySan Pedro Kiwanis Club

    Category: TheaterAbigail/1702

    Category: TheaterAbigail/1702

    30

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: CommunityFarmer’s Market

    Category: CommunityOpen Mic Nite

    Category: ArtPlacas: The Most Dangerous Tattoo

    Category: TheaterPlacas: The Most Dangerous Tattoo

    Category: TheaterAbigail/1702

    Category: TheaterAbigail/1702

    1

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: ArtPlacas: The Most Dangerous Tattoo

    Category: ArtBach’s Lunchtime Recital

    Category: EntertainmentPiano Nights with Rob Klopfenstein

    Category: TheaterHP Lovecraft Film Festival San Pedro

    Category: TheaterAbigail/1702

    Category: TheaterAbigail/1702

    Category: TheaterBye Bye Birdie

    Category: EntertainmentTadic, Manring, Garcia

    Category: EntertainmentClive Farrington

    2

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: ArtPlacas: The Most Dangerous Tattoo

    Category: CommunityFeria de Dominguez Adobe Brunch and Tea

    Category: CommunityFriend Fest

    Category: Community5th Annual Fashion Extravaganza

    Category: TheaterHP Lovecraft Film Festival San Pedro

    Category: TheaterAbigail/1702

    Category: TheaterAbigail/1702

    Category: TheaterBye Bye Birdie

    Category: EntertainmentScott Henderson Trio

    3

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: CommunityTarget Free Sundays Cinco de Mayo Festival

    Category: CommunityBully Prevention Extravaganza

    Category: TheaterAbigail/1702

    Category: EntertainmentElizabeth Pitcairn & Louise Thomas

    Category: TheaterBye Bye Birdie

    Category: TheaterHP Lovecraft Film Festival San Pedro

    4

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: TheaterAbigail/1702

    5

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: ArtLuminous, Transparent, Realistic Watercolor Workshop

    Category: TheaterAbigail/1702

    6

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: CommunitySan Pedro Kiwanis Club

    Category: TheaterAbigail/1702

    Category: TheaterAbigail/1702

    Category: ArtMeet the Grunion

    7

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: CommunityFarmer’s Market

    Category: ArtLong Beach Museum of Art Auction XVI

    Category: ArtFirst Thursday Artwalk

    Category: ArtGabriel Figueroa: The Collection

    Category: ArtVisualizations: ​Art and Science​

    Category: ArtVisualizations: ​Art and Science​

    Category: CommunityOpen Mic Nite

    Category: TheaterAbigail/1702

    Category: TheaterAbigail/1702

    Category: EntertainmentKlezmer Juice

    8

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: ArtFirst Thursday Artwalk

    Category: EntertainmentPiano Nights with Rob Klopfenstein

    Category: TheaterReel Rock Films: Don’t Look Back (1967)

    Category: TheaterAbigail/1702

    Category: TheaterAbigail/1702

    9

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: CommunityGuided Nature Walk at White Point Nature Preserve

    Category: EntertainmentMusic Under the Guns

    Category: EntertainmentJosh Nelson

    Category: TheaterAbigail/1702

    Category: EntertainmentAdal Ramones Tour Monologues

    Category: EntertainmentFrank Unzueta’s Jazz Trio

    10

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: TheaterAbigail/1702

    Category: EntertainmentFred Schreuders Talk Story Trio

    11

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: TheaterAbigail/1702

    12

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: TheaterAbigail/1702

    13

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: CommunitySan Pedro Kiwanis Club

    Category: TheaterAbigail/1702

    Category: TheaterAbigail/1702

    14

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: CommunityFarmer’s Market

    Category: ArtLong Beach Museum of Art Auction XVI

    Category: TheaterThe Iron Giant

    Category: CommunityOpen Mic Nite

    Category: TheaterAbigail/1702

    Category: TheaterAbigail/1702

    15

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: ArtLong Beach Museum of Art Auction XVI

    Category: CommunityBarley Forge Tap Attack

    Category: EntertainmentPiano Nights with Rob Klopfenstein

    Category: TheaterAbigail/1702

    Category: TheaterAbigail/1702

    Category: EntertainmentDick Weller Trio

    Category: EntertainmentThe Good Foot!

    16

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: CommunityThird Annual Tour de Carson

    Category: CommunityExplore Anacapa Island

    Category: CommunityImpressions Family Nature, Art Workshop

    Category: CommunityThe Amazing Race: Long Beach in Lincoln Park

    Category: ArtLong Beach Museum of Art Auction XVI

    Category: TheaterAbigail/1702

    Category: EntertainmentTizer Quartet

    Category: EntertainmentFartbarf, Kim & The Created

    17

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: Community5k Lupus Awareness Walk

    Category: ArtLong Beach Museum of Art Auction XVI

    Category: TheaterAbigail/1702

    Category: EntertainmentThe Orchestre Surreal

    Category: EntertainmentPrism Tats and Fernweh

    18

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: CommunityToastmaster’s Open House

    Category: TheaterAbigail/1702

    19

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: TheaterAbigail/1702

    20

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: CommunitySan Pedro Kiwanis Club

    Category: TheaterAbigail/1702

    Category: TheaterAbigail/1702

    21

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: CommunityFarmer’s Market

    Category: ArtLong Beach Museum of Art Auction XVI

    Category: CommunityOpen Mic Nite

    Category: TheaterAbigail/1702

    Category: TheaterAbigail/1702

    22

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: ArtLong Beach Museum of Art Auction XVI

    Category: CommunityPOLAHS 4th Annual Green Festival

    Category: EntertainmentJeff Hamilton Presents Akiko with Graham Dechter

    Category: EntertainmentPiano Nights with Rob Klopfenstein

    Category: TheaterAbigail/1702

    Category: TheaterAbigail/1702

    23

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: ArtLong Beach Museum of Art Auction XVI

    Category: EntertainmentGrupo Folklorico Orgullo Mexicano

    Category: TheaterAbigail/1702

    Category: EntertainmentAlan Pasqua, Peter Erskine, Darek Oles

    24

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: ArtLong Beach Museum of Art Auction XVI

    Category: TheaterAbigail/1702

    25

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: TheaterAbigail/1702

    26

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: TheaterAbigail/1702

    27

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: CommunitySan Pedro Kiwanis Club

    Category: EntertainmentNeutral Milk Hotel

    Category: TheaterAbigail/1702

    28

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: CommunityFarmer’s Market

    Category: ArtLong Beach Museum of Art Auction XVI

    Category: CommunityOpen Mic Nite

    Category: TheaterAbigail/1702

    29

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtJohn Elgin Woolf: Master of Hollywood Regency

    Category: ArtLong Beach Museum of Art Auction XVI

    Category: EntertainmentPiano Nights with Rob Klopfenstein

    Category: TheaterAbigail/1702

    Category: EntertainmentThe Syncopaths

    30

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: CommunityLong Beach Human Library

    Category: ArtLong Beach Museum of Art Auction XVI

    Category: ArtVisualizations in Art and Science

    Category: ArtHouse of MOLAA: Art + Fashion + Culture

    Category: EntertainmentHydrogen Jukebox

    31

    Category: ArtVarnette Honeywood

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtLong Beach Museum of Art Auction XVI

    1

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: TheaterAbigail/1702

    2

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: TheaterAbigail/1702

    3

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: CommunitySan Pedro Kiwanis Club

    Category: TheaterAbigail/1702

    4

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: CommunityFarmer’s Market

    Category: ArtFirst Thursday Artwalk

    Category: CommunityOpen Mic Nite

    Category: TheaterAbigail/1702

    5

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: ArtFirst Thursday Artwalk

    Category: EntertainmentPiano Nights with Rob Klopfenstein

    Category: TheaterAbigail/1702

    6

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: EntertainmentHydrogen Jukebox

  • Take a Trip to Havana

    Take a Trip to Havana
  • Join the RLn Network

    Subscribe Today:


    Options


  • Get Home Delivery!

    Get Home Delivery!
  • Reset The Net: Protect Your Privacy

    Reset The Net: Protect Your Privacy