Community Voices IMG_3252

Published on December 18th, 2013 | by Greggory Moore

0

Diane Gershuny, In Memoriam: The Loss of a Long Beach Champion

I can’t say I really knew Diane Gershuny. I didn’t even know that cancer was a part of her life. So I was a bit stunned to walk into Portfolio Coffeehouse on Sunday night and see the newspaper notice of her death, right below a picture of her, smiling in that quiet way of hers.

My acquaintance with Diane was limited, centering on her seemingly tireless efforts (through her marketing/PR business and otherwise) to promote all things 4th Street. Although I had received press releases from her now and again, my first real contact with her came in late 2011. She knew I had written a novel and done a reading at {open} bookstore/performance space (I doubt such an event could have taken place on Retro Row without her knowing about it), and she sent me an e-mail inviting me to do a reading at Portfolio as part of the coffeehouse’s new Local Writers Series. She printed up these beautiful promotional postcards for the event, displaying an amiable deference to my neurotic need for everything on them to be just so.

From then on we had what I’d call a friendly acquaintance, running into each other from time to time at various events or—where else?—4th Street. I never experienced her as anything but pleasant. I’m referring to a sincere pleasantness, not the politesse that you can’t help feeling gets in the way of really seeing the person in front of you. As much as I didn’t know Diane well, I always felt that my limited view of her was nonetheless a clear one.

Not quite a year after my Portfolio reading, I was doing another at Fingerprints. Remembering Diane’s postcards, I e-mailed her to inquire about what service or software she used. I would have been grateful simply for the information, but Diane offered to send me a template for printing up new ones. All I needed to do was supply her with replacement text. I did so, though once again I had to have things just so. As was her way, Diane displayed nothing but alacrity in helping me out.

That always stuck with me about her: how ready she was to be helpful. In the case of my Fingerprints reading, there was nothing in it for her—I wasn’t paying her; she wasn’t promoting the event. And yet she helped beyond what was asked. She loved 4th Street, so I’m sure the fact that the event was happening at Fingerprints was partial motivation. But I have no doubt that had I made the same request for a reading I was doing in Boston, she would have been no less generous. I didn’t know her well, but I think that was her way.

There are people in far better positions to eulogize Diane on a personal level. From my perspective, the best I can do is to meditate on how the loss of someone like Diane diminishes a community. I have never been part of a community remotely like Long Beach, and its glory comes down to the people. Yeah, the weather’s great, and it’s nice to live near the water (despite its surflessness), and there are many cool businesses and so forth, but it’s all meaningless without the people. And if Long Beach is on the rise—as I’d like to think it is—it’s due only to the work of community members.

Diane Gershuny epitomized what I’m talking about. You didn’t have to know her well to know that she loved Long Beach and was doing more than her part to make it that much more loveable. And unlike many of us simultaneously promoting Long Beach and our own individual ends, Diane never seemed interested in making it about her. No doubt she desired a fair wage for her work—we all need to pay the rent, right?—but I get the impression that she would have accepted complete anonymity if somehow that would have increased her effectiveness in promoting her community.

As it happens, Diane was not anonymous. Many people knew her; many people loved her. But even more people in Long Beach will miss her, whether they know it or not. They’ll miss her because their community has lost one of its champions. To whatever heights Long Beach rises, it will be a little harder to get there without Diane. We’ll miss her. I’ll miss her.

Tags: , , , , , ,


About the Author

Trapped within in the ironic predicament of wanting to know everything (more or less) while believing it may not be possible really to know anything at all, Greggory Moore is nonetheless dedicated to a life of study, be it of books, people, nature, or that slippery phenomenon we call the self. And from time to time he feels impelled to write a little something. He lives in a historic landmark downtown and holds down a variety of word-related jobs. HIs work has appeared in the Los Angeles Times, the OC Weekly, The District Weekly, the Long Beach Post, Daily Kos, and GreaterLongBeach.com. His novel THE USE OF REGRET was published in 2011. To be notified when a new Greggory Moore piece is published, send an e-mail to GreadersLB@yahoo.com.



Leave a Reply

Back to Top ↑
  • Like Us On Facebook!

  • Official RLn Twitter


  • The Guide to Fine Dining

    The Guide to Fine Dining
  • Calendar

    July 2015
    S M T W T F S
    28

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: TheaterTE San Pedro Rep’s Celebration Series

    Category: TheaterCock

    Category: CommunitySeal Day 2015

    Category: CommunitySummer Concerts by the Sea

    Category: ArtIn the Garden, Art & Music Fair

    Category: CommunitySenior Comedy Afternoons

    Category: TheaterThe Heir Apparent

    Category: TheaterThe Heir Apparent

    Category: EntertainmentSummer Concert Series

    Category: EntertainmentA Salute to Santana

    Category: TheaterPick of the Vine-Season 13: Private Lives

    Category: TheaterPrivate Lives

    29

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: TheaterTE San Pedro Rep’s Celebration Series

    Category: TheaterCock

    Category: TheaterAlexander and the Terrible, Horrible, No Good, Very Bad Day

    Category: TheaterAbigail/1702

    30

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: TheaterTE San Pedro Rep’s Celebration Series

    Category: TheaterCock

    Category: TheaterAbigail/1702

    1

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: TheaterTE San Pedro Rep’s Celebration Series

    Category: TheaterCock

    Category: CommunitySan Pedro Kiwanis Club

    Category: TheaterAbigail/1702

    2

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: TheaterTE San Pedro Rep’s Celebration Series

    Category: TheaterCock

    Category: CommunityFarmer’s Market

    Category: Community7th Annual Cars And Stripes Forever

    Category: ArtFirst Thursday Artwalk

    Category: CommunityOpen Mic Nite

    Category: TheaterAbigail/1702

    Category: TheaterPick of the Vine-Season 13: Private Lives

    Category: TheaterThe Heir Apparent

    Category: TheaterThe Heir Apparent

    3

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: TheaterTE San Pedro Rep’s Celebration Series

    Category: TheaterCock

    Category: ArtFirst Thursday Artwalk

    Category: EntertainmentPiano Nights with Rob Klopfenstein

    Category: TheaterAbigail/1702

    Category: TheaterPrivate Lives

    Category: TheaterThe Heir Apparent

    Category: TheaterThe Heir Apparent

    4

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: TheaterTE San Pedro Rep’s Celebration Series

    Category: TheaterCock

    Category: Community4th of July Jazz and Blues Festival

    Category: Community4th of July Jazz and Blues Festival

    Category: Art4th of July Extravaganza

    Category: CommunityAll-American 4th of July

    Category: TheaterPrivate Lives

    Category: TheaterThe Heir Apparent

    Category: TheaterThe Heir Apparent

    5

    Category: ArtMOLAA Presents Fantastic Mexico

    Category: TheaterTE San Pedro Rep’s Celebration Series

    Category: TheaterCock

    Category: CommunityThe Rebel Reverend

    Category: TheaterPick of the Vine-Season 13: Private Lives

    Category: TheaterPrivate Lives

    Category: TheaterThe Heir Apparent

    Category: TheaterThe Heir Apparent

    6

    Category: TheaterTE San Pedro Rep’s Celebration Series

    Category: TheaterCock

    Category: TheaterAbigail/1702

    7

    Category: TheaterTE San Pedro Rep’s Celebration Series

    Category: TheaterCock

    Category: TheaterAbigail/1702

    8

    Category: TheaterTE San Pedro Rep’s Celebration Series

    Category: TheaterCock

    Category: CommunitySan Pedro Kiwanis Club

    Category: TheaterAbigail/1702

    9

    Category: TheaterTE San Pedro Rep’s Celebration Series

    Category: TheaterCock

    Category: CommunityFarmer’s Market

    Category: CommunityOpen Mic Nite

    Category: TheaterAbigail/1702

    Category: TheaterPick of the Vine-Season 13: Private Lives

    Category: TheaterThe Heir Apparent

    Category: TheaterThe Heir Apparent

    10

    Category: TheaterTE San Pedro Rep’s Celebration Series

    Category: TheaterCock

    Category: EntertainmentPiano Nights with Rob Klopfenstein

    Category: TheaterAbigail/1702

    Category: TheaterPrivate Lives

    Category: TheaterThe Heir Apparent

    Category: TheaterThe Heir Apparent

    Category: EntertainmentWATTS50

    11

    Category: TheaterTE San Pedro Rep’s Celebration Series

    Category: TheaterCock

    Category: TheaterPrivate Lives

    Category: TheaterThe Heir Apparent

    Category: TheaterThe Heir Apparent

    12

    Category: TheaterTE San Pedro Rep’s Celebration Series

    Category: TheaterCock

    Category: TheaterPick of the Vine-Season 13: Private Lives

    Category: TheaterPrivate Lives

    Category: TheaterThe Heir Apparent

    Category: TheaterThe Heir Apparent

    13

    Category: TheaterTE San Pedro Rep’s Celebration Series

    Category: TheaterCock

    Category: TheaterAbigail/1702

    14

    Category: TheaterTE San Pedro Rep’s Celebration Series

    Category: TheaterAbigail/1702

    15

    Category: TheaterTE San Pedro Rep’s Celebration Series

    Category: TheaterAbigail/1702

    16

    Category: TheaterTE San Pedro Rep’s Celebration Series

    Category: TheaterAbigail/1702

    Category: TheaterPick of the Vine-Season 13: Private Lives

    17

    Category: TheaterTE San Pedro Rep’s Celebration Series

    Category: EntertainmentPiano Nights with Rob Klopfenstein

    Category: TheaterAbigail/1702

    Category: TheaterPrivate Lives

    18

    Category: TheaterTE San Pedro Rep’s Celebration Series

    Category: TheaterPrivate Lives

    19

    Category: TheaterTE San Pedro Rep’s Celebration Series

    Category: TheaterPrivate Lives

    20

    Category: TheaterAbigail/1702

    21

    Category: TheaterAbigail/1702

    22

    Category: TheaterAbigail/1702

    23

    Category: TheaterAbigail/1702

    24

    Category: EntertainmentPiano Nights with Rob Klopfenstein

    Category: TheaterAbigail/1702

    25
    26 27

    Category: TheaterAbigail/1702

    28

    Category: TheaterAbigail/1702

    29

    Category: TheaterAbigail/1702

    30

    Category: TheaterAbigail/1702

    31

    Category: EntertainmentPiano Nights with Rob Klopfenstein

    Category: TheaterAbigail/1702

    1
  • Take a Trip to Havana

    Take a Trip to Havana
  • Get Home Delivery!

    Get Home Delivery!
  • Join the RLn Network

    Subscribe Today:


    Options


  • Reset The Net: Protect Your Privacy

    Reset The Net: Protect Your Privacy